Digital Marketing and Online Business Development

Matt Malone is an Internet Marketer with particular skills in Organic Search Marketing. He has over five years of traditional Marketing and Public Relations experience spending the last four years intensely focused on SEO and Digital Business Development. As an in-house agency marketing manager, Matt is highly sensitive to the needs and ROI demands of enterprise level clients. He remains constantly involved with today’s ‘white-hat’ marketing techniques and handles each client’s business with care. He is well aware of the impact of online presence and brand reputation. Matt successfully combines search engine optimization, pay-per-click (PPC) and social media marketing to deliver a measurable increase in traffic and ROI for small, mid-sized and large scale size companies. You can view some of these clients on Gravitate’s website.

Purpose of this blog

After managing digital marketing campaigns for nearly 100 clients I wanted to start sharing my how-to processes for the MANY strategies that go into a successful online marketing campaign. Mostly, I just want things documented so I don’t forget anything. I’ll also share case studies, common optimization code snippets, effective 3rd party SEO tools and a few tips and tricks I’ve learned along the way. Overall, this is a reference manual that can be referred to while building on an online business.